![\"Tori](\"https:\/\/cdn-dev.vanderbilt.edu\/t2-my-dev\/wp-content\/uploads\/sites\/2949\/2018\/11\/Tori-Brunetti.png\")
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In terms of designing the visual side of my own personal brand, I went back to my key words in order to design my own logo on Canva. I also took advice from a Canva article that says that “[a] successful logo is the anchor of a brand and its design should represent a brand’s philosophy” (Guerrero, 2018).<\/p>\n
My words are classic, relatable, and aesthetic. When I first logged into Canva, I was overwhelmed by design choices. There are so many different stylistic paths to take, but I had to keep my key words, my philosophy,\u00a0at the forefront.<\/p>\n
So, I first started with the logo shape. I initially felt drawn to a circular shape. It is basic and easy to work with. However, in taking Megan\u2019s advice that a brand is more than a logo, I began to consider how this circular shape would look in ads, email signatures, and business cards. I then thought that a square shape would be more aesthetically pleasing and easier to work with. So, I\u00a0decided on the clean lines of a square shape with a nice border.<\/p>\n
I then moved on to the color. Of course, my personal preference is initially pink. It is my favorite color! However, I had to remember that my brand is not just about me\u2014it\u2019s about the\u00a0perception of my future followers. Would a pink logo alienate certain audiences? Would it make people think that my brand is strictly feminine and unrelatable? My mind then went to a cool gray color. I think this color choice\u00a0reflects\u00a0my aim to be classic and relatable.<\/p>\n
I chose a font that I believed to be easy to read, which was very important to me. In terms of personal branding, my name is my identifier and<\/strong> my brand. I want it to be clear. While I love the look of cursive and elaborate fonts, they can be incredibly difficult to read. I wouldn\u2019t want people to not immediately know how to spell my name or think that the font choice is impractical.<\/p>\n Lastly, I picked a simple graphic that I believe is \u201caesthetic.\u201d It is simple, playful, and not too large. It would be an easy graphic to use on various forms of advertising and social media, and I think that it is much more unique than using a simple graphic like a heart or a star.<\/p>\n Overall, these choices took time. While the logo looks so simple, it required a lot of thought, consideration, and various trials in order to find my perfect fit. I will say that I definitely enjoyed getting a taste of the design process and having control of what my personal brand will look like.<\/p>\n While branding is more than just a logo, a logo is definitely a good place to start!<\/strong><\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" In terms of designing the visual side of my own personal brand, I went back to my key words in order to design my own logo on Canva. I also took advice from a Canva article that says that “[a] successful logo is the anchor of a brand and its design should represent…<\/p>\n","protected":false},"author":7896,"featured_media":94,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/my.dev.vanderbilt.edu\/toribrunetti\/wp-json\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my.dev.vanderbilt.edu\/toribrunetti\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/my.dev.vanderbilt.edu\/toribrunetti\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/toribrunetti\/wp-json\/wp\/v2\/users\/7896"}],"replies":[{"embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/toribrunetti\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":6,"href":"https:\/\/my.dev.vanderbilt.edu\/toribrunetti\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/my.dev.vanderbilt.edu\/toribrunetti\/wp-json\/wp\/v2\/posts\/69\/revisions\/166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/toribrunetti\/wp-json\/wp\/v2\/media\/94"}],"wp:attachment":[{"href":"https:\/\/my.dev.vanderbilt.edu\/toribrunetti\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/toribrunetti\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/toribrunetti\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}