{"id":18,"date":"2018-10-23T16:16:16","date_gmt":"2018-10-23T21:16:16","guid":{"rendered":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/?p=18"},"modified":"2018-11-25T16:11:31","modified_gmt":"2018-11-25T21:11:31","slug":"how-to-get-ahead-on-pinterest","status":"publish","type":"post","link":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/2018\/10\/how-to-get-ahead-on-pinterest\/","title":{"rendered":"How to Get Ahead on Pinterest"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19 aligncenter\" src=\"https:\/\/cdn-dev.vanderbilt.edu\/t2-my-dev\/wp-content\/uploads\/sites\/3020\/2018\/11\/how-to-get-ahead-on-pinterest.jpg\" alt=\"how to get ahead on pinterest\" width=\"630\" height=\"210\" \/><\/p>\n<p>By now, you\u2019ve learned how to create the best Pins and master Pinterest advertising. This week, we\u2019re moving on from the nitty gritty and getting into the fun stuff: holidays, seasons, big events and special moments.<\/p>\n<p>Ever browsed Pinterest for holiday table setting inspiration or DIY Halloween costumes? Ever done it months ahead of time? You\u2019re not alone. People use Pinterest to get inspired about the major moments in life. Pinners start early and are ready to act, whether that means trying out a tip or purchasing a product.<\/p>\n<p>If you\u2019re looking to get ahead on your Pinterest business profile, it\u2019s important to master Pinning for seasonal moments and cyclical trends. Whether you run holiday campaigns, seasonal promotions or just aim to stay on trend, we have compiled some tips to help you succeed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-59 aligncenter\" src=\"https:\/\/cdn-dev.vanderbilt.edu\/t2-my-dev\/wp-content\/uploads\/sites\/3020\/2018\/10\/Screen-Shot-2018-11-25-at-3.06.19-pm.png\" alt=\"Christmas Pin\" width=\"280\" height=\"608\" \/><\/p>\n<p style=\"text-align: center\"><em>image: <a href=\"https:\/\/www.pinterest.com\/heathernest\/\">Heathered Nest<\/a><\/em><\/p>\n<h1>How to Get Ahead on Pinterest<\/h1>\n<ul>\n<li><strong>Choose moments wisely<\/strong>. Pinners plan for all kinds of events \u2013 from Black Friday deals to Diwali celebrations \u2013 but your business doesn\u2019t have to promote content for all of them. Select a few moments or cyclical trends that align with your brand, and Pin that content well, whether that be Mother&#8217;s Day, the Superbowl or New Year&#8217;s Eve.<\/li>\n<li><strong>Start early<\/strong>. Pinterest recommends promoting content early \u2013 at least two months prior to an event \u2013 to ensure it reaches the greatest audience possible. That\u2019s why you may want to start pinning those holiday cookie recipes now.<\/li>\n<li><strong>Get creative<\/strong>. Rely on my <a href=\"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/2018\/09\/5-steps-to-creating-the-perfect-pin\/\">guide to creating great Pins<\/a>, and put a twist on it. Creative content like gift guides, bucket list ideas and \u201csurvival kits\u201d can help your campaign stand out against the crowd.<\/li>\n<li><strong>Guide your search<\/strong>. Looking for campaign inspiration? Pinterest\u2019s Guided Search Tool can help. Just enter a search term like \u201cMother\u2019s Day,\u201d and Pinterest will provide you with related keyword suggestions to help you tailor your Pins to what Pinners are actively searching for.<\/li>\n<li><strong>See the possibilities<\/strong>. Pinterest Possibilities Planner is your complete guide to seasonal moments and popular events on the platform. Check out their event-specific tips and Pinner interest calendar <a href=\"https:\/\/business.pinterest.com\/sub\/business\/business-infographic-download\/pinterest-possibilites-planner-2018.pdf\">here<\/a>. Bonus: For quality holiday Pinspiration, visit their <a href=\"https:\/\/www.pinterest.com\/TheStudioGallery\/holiday-2018\/\">Holiday 2018 boards<\/a>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-60 aligncenter\" src=\"https:\/\/cdn-dev.vanderbilt.edu\/t2-my-dev\/wp-content\/uploads\/sites\/3020\/2018\/10\/Screen-Shot-2018-11-25-at-3.08.24-pm.png\" alt=\"Pinterest Pin New Years Eve\" width=\"354\" height=\"532\" \/><\/p>\n<p style=\"text-align: center\"><em>image: <a href=\"https:\/\/www.pinterest.com\/catchmyparty\/\">Catch My\u00a0Party<\/a><\/em><\/p>\n<p>Getting ahead on Pinterest is all about capitalizing on the platform&#8217;s seasonality. Pinterest is one of the first places people go to get inspired about big events, so get ahead of Pinners (and the competition) by preparing your\u00a0strategy early.<\/p>\n<p>*All stats sourced from Pinterest <a href=\"https:\/\/business.pinterest.com\/sub\/business\/business-infographic-download\/pinterest-possibilites-planner-2018.pdf\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now, you\u2019ve learned how to create the best Pins and master Pinterest advertising. This week, we\u2019re moving on from the nitty gritty and getting into the fun stuff: holidays, seasons, big events and special moments. Ever browsed Pinterest for holiday table setting inspiration or DIY Halloween costumes? Ever done it months ahead of time?&#8230;<\/p>\n","protected":false},"author":8001,"featured_media":13,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-18","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pinterest-tips-for-businesses"],"_links":{"self":[{"href":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/wp-json\/wp\/v2\/posts\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/wp-json\/wp\/v2\/users\/8001"}],"replies":[{"embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":4,"href":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"predecessor-version":[{"id":62,"href":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/wp-json\/wp\/v2\/posts\/18\/revisions\/62"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/wp-json\/wp\/v2\/media\/13"}],"wp:attachment":[{"href":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/nataliegustin\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}