{"id":403,"date":"2023-06-22T13:40:39","date_gmt":"2023-06-22T18:40:39","guid":{"rendered":"https:\/\/my.dev.vanderbilt.edu\/kellygoldsmith\/?page_id=403"},"modified":"2023-06-22T13:54:01","modified_gmt":"2023-06-22T18:54:01","slug":"cases","status":"publish","type":"page","link":"https:\/\/my.dev.vanderbilt.edu\/kellygoldsmith\/cases\/","title":{"rendered":"Marketing Cases"},"content":{"rendered":"<p><a href=\"https:\/\/hbsp.harvard.edu\/product\/W26654-PDF-ENG?Ntt=\"><strong>CASE: Paramount: Taking RuPaul&#8217;s Drag Race for a Subculture to Mainstream<br \/>\n<\/strong><\/a>Co-authors:\u00a0Chris Beless, April C. Hughes, Penny Dolan<br \/>\nIvey Publishing, 2022<\/p>\n<p><a href=\"https:\/\/www.iveypublishing.ca\/s\/product\/liquid-death-water-made-metal\/01t5c00000BvN2mAAF\"><strong>CASE: Liquid Death: Water Made Metal<\/strong><\/a><br \/>\nCo-author: Anne V. Wilson<br \/>\nIvey Publishing, 2022<\/p>\n<p><strong><a href=\"https:\/\/www.iveypublishing.ca\/s\/product\/daily-crunch-marketing-a-startup-during-a-shutdown\/01t5c00000CchY4AAJ\">CASE: Daily Crunch Snacks: Creating a New Market in the Midst of a Pandemic<\/a><br \/>\n<\/strong>Co-author: M&#8217;Kenzie Steele<br \/>\nIvey Publishing, 2023<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/sloanreview.mit.edu\/article\/the-power-of-customers-mindset\/\"><strong>The Power of Customers&#8217; Mindset<\/strong><\/a><br \/>\nCo-authors:\u00a0<a href=\"http:\/\/crm.gsm.pku.edu.cn\/psc\/CRMPRD\/EMPLOYEE\/CRM\/s\/WEBLIB_SPE_ISCT.TZ_SETSPE_ISCRIPT.FieldFormula.IScript_SpecialPages?TZ_SPE_ID=189\">Jing Xu<\/a>\u00a0and\u00a0<a href=\"http:\/\/mba.yale.edu\/faculty\/profiles\/dhar.shtml\">Ravi Dhar<br \/>\n<\/a><em>MIT Sloan Management Review,\u00a0<\/em>2010<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CASE: Paramount: Taking RuPaul&#8217;s Drag Race for a Subculture to Mainstream Co-authors:\u00a0Chris Beless, April C. Hughes, Penny Dolan Ivey Publishing, 2022 CASE: Liquid Death: Water Made Metal Co-author: Anne V. Wilson Ivey Publishing, 2022 CASE: Daily Crunch Snacks: Creating a New Market in the Midst of a Pandemic Co-author: M&#8217;Kenzie Steele Ivey Publishing, 2023 &nbsp;&#8230;<\/p>\n","protected":false},"author":6869,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"tags":[],"class_list":["post-403","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/my.dev.vanderbilt.edu\/kellygoldsmith\/wp-json\/wp\/v2\/pages\/403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my.dev.vanderbilt.edu\/kellygoldsmith\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/my.dev.vanderbilt.edu\/kellygoldsmith\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/kellygoldsmith\/wp-json\/wp\/v2\/users\/6869"}],"replies":[{"embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/kellygoldsmith\/wp-json\/wp\/v2\/comments?post=403"}],"version-history":[{"count":5,"href":"https:\/\/my.dev.vanderbilt.edu\/kellygoldsmith\/wp-json\/wp\/v2\/pages\/403\/revisions"}],"predecessor-version":[{"id":411,"href":"https:\/\/my.dev.vanderbilt.edu\/kellygoldsmith\/wp-json\/wp\/v2\/pages\/403\/revisions\/411"}],"wp:attachment":[{"href":"https:\/\/my.dev.vanderbilt.edu\/kellygoldsmith\/wp-json\/wp\/v2\/media?parent=403"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/my.dev.vanderbilt.edu\/kellygoldsmith\/wp-json\/wp\/v2\/tags?post=403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}